- Users: You're not designing for everyone, define your users properly - Needs: Do not mix solution with need, what they need can be solved by multiple solutions - Insights: Relevant insights After POV, can turn to [[How Might We]] to turn a sentence into questions. Read more: https://www.tenable.com/blog/proof-of-concept-poc-vs-proof-of-value-pov-what-do-they-mean-for-your-business https://shelle