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How Might We


Summary: Framework to ask the right questions to generate new & good ideas

Nielson Normal Tips:

  • Avoid Suggesting a Solution
  • Keep Your HMWs Broad
  • Focus Your HMWs on the Desired Outcome
  • Phrase Your HMW Questions Positively

Related: https://www.nngroup.com/articles/how-might-we-questions/

Last Updated February 16, 2022
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